The reality (of hell) will likely be far more terrible than what we can comprehend, considering the limits of our language and understanding. Nevertheless, I cannot think of anything more terrifying than eternally burning in a lake of fire, and that is precisely the point, and precisely why we must preach hell as Jesus preached hell and preach the gospel of eternal life as He preached it–for the love of God and our love for the lost.

~ Burk Parsons, Tabletalk, February 2014, 2.